The examine titled, ”Pure American Spirit’s pro-environment packaging and perceptions of reduced-harm cigarettes,” aimed to find out the impact of pro-environment advertising and marketing on cigarette packaging, which is considered roughly 20 instances a day by a mean smoker.

“ECO-FRIENDLY and pure meals merchandise are seen as safer for well being. That couldn’t be farther from the reality in terms of cigarettes.”

The researchers performed a survey, to gauge reactions to 2 main cigarette manufacturers: Pall Mall, which is marketed as a reduction model, and Pure American Spirit, which is a super-premium model that contains a pro-environment advertising and marketing marketing campaign.

After all, each manufacturers have the identical well being impacts, and are even owned by the identical firm, Reynolds American. Regardless of this, the examine members which included former and present people who smoke and individuals who had by no means smoked, constantly ranked Pure American Spirit as much less dangerous to each well being and the atmosphere.

“Ecofriendly and pure meals merchandise are seen as safer for well being,” mentioned examine lead writer Anna Epperson, a postdoctoral fellow with the Stanford Prevention Analysis Middle. “That couldn’t be farther from the reality in terms of cigarettes.”

Present people who smoke extra more likely to consider that eco-friendly cigarettes are more healthy

The compiled information indicated that this bias was strongest amongst present people who smoke, and by no means and former grownup people who smoke appeared to have a extra reasonable view on the harms of smoking. After all this can be defined by the truth that present people who smoke usually tend to need to consider {that a} product they use is much less dangerous to each their well being and the planet.

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