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Seth Rogen launching Houseplant, his personal cannabis brand

Pineapple Express star Seth Rogen and screenwriter Evan Goldberg have teamed up with Canopy Development Corp. to launch a Toronto-primarily based Canadian cannabis brand referred to as Houseplant.

The Vancouver-born actor and the Canadian screenwriter with whom Rogen collaborated on the stoner film co-founded the Toronto-primarily based business along with “other terrific buddies and colleagues.”

“We have been functioning on this quietly for years and seeing anything come collectively is a dream come correct,” Rogen stated in an emailed statement.

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